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Dr. Bronner's, the largest natural soap-maker in the world with the smallest label font known to exist, has always seemed like a product used by people who also use cannabis. Call it a hunch. CEO David Bronner has done quite well for himself making a soap with 101 uses, and the company has donated more than $5 million to various cannabis legalization causes over the years. Last week, Bronner announced he's moving into the cannabis industry with that same multi-faceted model.

Merry Jane ran a piece that covered the plans of David Bronner to partner with California-based cannabis brand Flow Kana to launch a new, independent venture called Brother David's. The brand is promising to do some pretty cool things.

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The Brother David's line will only offer sun grown flower produced by 8 farms which are certified under the Sun+Earth program. The program goes beyond traditional organic standards and certification to embrace regenerative soil practices and ensures farm staff are "fairly paid." (Amen to that.) As Brother David's website states, they are "celebrating small-scale family growers practicing regenerative organic farming, and fighting to end federal prohibition once and for all."

They're also planning to donate all proceeds to charity; however, those charities have not yet been announced. (I suggest the Wayward Cannabis Columnists Fund, ℅ this paper.) This altruism is welcome in an industry where popped-polo-shirt-wearing bros such as MedMen are talking loudly but saying nothing. The website for Brother David's goes deep into their concerns about the corporatization and commodification of cannabis, the amount of energy and other resources consumed with indoor cultivation, and their belief in a comprehensive approach to responsible farming. The farmers they have partnered with all share a similar ethos of small craft cannabis that is also refreshing. Each farm shows families that are homesteading as much as they are producing sun-grown flower.

The flower Brother David's offers is an enticing selection of strains I've tried and others I wish to, but as of now, the products are only available in a few dispensaries in the Bay Area. Here's to hoping the program spreads north soon, as this is something that would be embraced by like minded growers and consumers in the Pacific Northwest.