A company in Virginia, MXI Environmental Services, recycles everything involving the product—from the liquid in the can, to the can itself, to the box it came in.
MXI distills the alcohol from the drinks, then sells the fuel to be blended into gasoline, Potter said. It sells the aluminum cans to a recycler. Potter estimated it takes "30 days until it's back on the shelf as another beer can." It also recycles the drinks' water, cardboard packaging and shipping pallets.
According to the article, MXI is at full capacity and they've only a seen a marginal share of the total product that was on the market, which means they could be recycling Four Loko for months to come.
I'm a big fan of the "reuse" part of recycling and I think it's really cool that the they're finding a way to get some good out of Four Loko—instead of just dumping the product in a landfill or a river. Everybody wins! (Except Four Loko stockholders, I guess.)
Via.
