Americaās No. 1 full-flavored lager is taking its longstanding tradition of patriotic packaging even further this summer by replacing āBudweiserā with āAmericaā on the front of its 12-oz. cans and bottles. The brand is also modifying Budweiserās iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from āThe Star Spangled Bannerā and āAmerica the Beautiful.ā On shelves nationwide from May 23 through the election in November, these cans and bottles aim to inspire drinkers to celebrate America and Budweiserās shared values of freedom and authenticity.
Bahahahahahaha, okay, I have to stop, I can't keep reading this shit, but there's a lot more where that came from, like the creative director at the branding agency saying, "We thought nothing was more iconic than Budweiser and nothing was more iconic than America."
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