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Conventional wisdom might suggest that Tobias Hahn and Nick Greiner have gone about this whole brewing business backward. But in just a few short years, their German-inspired brewery, Rosenstadt (itâs German for âRose Cityâ), has grown from a fantasy held by two homebrewing friends into a compulsively drinkable reality. Along the way theyâve built up a solid portfolio of draft accounts, established a diverse line of German-style brews, and won awards for beers that staunchly adhere to German tradition, offering a much-needed antidote to the regionâs hoppy, piney ales. And theyâve done all this without their own brewery.
Opening a dedicated Rosenstadt production facility is still in the future for Hahn and Greinerâat the moment they make their beers primarily at Estacadaâs Fearless Brewingâbut with the recent revamp of Olympia Provisions Public House (OPPH) on Southeast Division into a German-style eatery, thereâs now a venue where you can drink your way through several of Rosenstadtâs beers at any time. OPPH has dedicated seven of its tap lines to Rosenstadtâs offerings, in the process becoming the de facto tasting room for a brewery that, up until now, hasnât had a home of its own.
Itâs a brilliant marriage, when you think about it. It allows Olympia Provisions to focus on the charcuterie, sausages, and schnitzel, while Rosenstadt exclusively manages the beer. One only has to think of the countless brewpubs that juggle both beer-making and food prep without fully excelling at either to wonder why this unorthodox model hasnât been adopted more widely.
Rosenstadtâs German influence is no mere affectation: Hahn grew up in Freiburg, Germany, and was reared on traditional German beers, including the excellent ones made by his hometownâs Feierling brewery. He first started homebrewing while working at a microbiology lab in Tucson and not finding much to drink there beyond Fat Tire. âIf you canât find the beer you like to drink, you make it yourself,â Hahn says.
Greinerâs wife is also German, and Greinerâs and Hahnâs kids have even taken German language classes together. Greiner and Hahn would cross paths at homebrewing supply store F.H. Steinbartâs, where Greiner picked up some hours after catching the homebrewing bug. âIt takes over your life,â he says. âItâs like a golf game, but you can share it with other people.â Greiner would notice what Hahn was buying. âGerman yeast, German grain, German hopsâhey, thatâs what I make, too!â
Without any professional experience in brewing or running a business, Hahn and Greiner figured they had to make their own way without the help of investments or loans. Their first effort was brewed at Maxâs Fanno Creek Brew Pub in Tigard, which had some spare capacity but wasnât ideally equipped to make German-style beers. Nevertheless, Hahn and Greiner convinced Maxâs to let them try, and they came away with a Kölsch thatâs still one of Rosenstadtâs trademark offerings. Beermongers bought a keg, then Pizzeria Otto. Trifecta Tavern and the Olympia Provisions restaurant in inner Southeast followed suit.
As it turns out, Portlandâs restaurants were especially receptive to Rosenstadtâs restrained, German-style beers. âSpecialty beer bars always want something new,â Hahn says. âThey buy a keg and then two weeks later theyâll have something else. But certain restaurants will say, âWell, Iâm going to put this on my menu, and I donât want to print another menu, so when that keg is out Iâm calling you up and Iâm going to want another one.â So there are completely different sets of customers.â
âItâs something we kind of stumbled upon,â Greiner says. âWeâd say, âWe have a German pale ale and a Kölsch.â And the specialty beer places would ask, âDo you have a sour? Something barrel-aged? You have a stout?â And thatâs not really what we do; we do really approachable, nice, tasty, German beers that...â
â...That happen to pair well with food,â says Hahn. âSo there were a lot of restaurants that really liked our beer, because most of the beers we do are not overly assertive, if you will. Theyâre complementary to food.â
Rosenstadtâs made a handful of specialty brews for specific restaurants, including a smoked Altbier for the Peopleâs Pig, a continental-style lager for Clyde Common, and a French-inspired pilsner made with parched wheat for St. Jack.
Olympia Provisionsâ head salumist Elias Cairo always loved Rosenstadtâs beers, so when the company decided to overhaul its OP Wurst outpost, it seemed like a natural progression to augment the new German menu with a full line of Rosenstadt beers. âWe have similar philosophies,â Greiner says of Olympia Provisions. âBest ingredients, doing it the old-fashioned way, all that sort of stuff. [They said], âYou guys be yourselvesâmake the beers, pick seven good ones for us, keep âem fresh, keep âem rotating through.â It took less than half of a second to say, âOkay, weâre in.ââ
And OPPH is a fantastic place to drink Rosenstadtâs beers: Its spacious patio evokes a traditional German biergarten, and the food on the menu enhances the beersâ subtle strengths, which grow with every sip you take. Thereâs appropriate glassware for every style, including the outstanding Kölsch, the crisp helles, the roasty dunkel lager, and the thirst-quenching weissbier. Itâs taken a long time for authentically German-style beers to catch a toehold in IPA-loving Portland, but Rosenstadtâs are some of the best around.
The backwards business model has turned out well for Rosenstadt. âWe originally thought, letâs get a small seven-barrel system, do the brewpub thing, and see what happens,â says Greiner. âBut because weâve had to go about it differently, all of a sudden weâve developed this wholesale business that is far beyond what we wouldâve expected to sell out of a brewpub. We thought weâd have the brewpub that would create the demand for the wholesale, but instead the wholesale has the demand for the brewpub.â
âAnd now we have to build it,â says Hahn.
Until that day, thereâs no better spot to drink a half-liter of locally made, German-style beer than out on the patio at Olympia Provisions Public House.