Thanks to blog tipster A Seventy for sending in the news that Beaverton is in the midst of a rebranding process that involves the release of a new slogan.

What is the catchphrase of rebranded Beaverton? Shoot!

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That’s what I’ve always thought of Beaverton! The best of everything in Oregon! According to the consultants, “the blue color of the city’s name represents responsibility.”

Right. We can do better. Leave your own Beaverton slogan in the comments and I’ll put together a blog poll of the best of ’em.

Sarah Shay Mirk reported on transportation, sex and gender issues, and politics at the Mercury from 2008-2013. They have gone on to make many things, including countless comics and several books.

65 replies on “What Should Beaverton’s New Slogan Be?”

  1. I live there, so let me take a stab.

    Beaverton: Gates close at 11!
    Beaverton: 10011101001100011!
    Beaverton: We just added lanes to Hwy 26!
    Beaverton: Better schools than Portland!
    Beaverton: Food cart schmood cart!
    Beaverton: Ensuring Democratic victories since 2010!

  2. Beaverton: not as white as Portland, and not as smug, either.

    or

    Beaverton: where the taco carts aren’t run by white hipsters trying to cash in on the latest foodie fad

    Okay, those both suck.

    How about:

    Beaverton: go ahead and laugh, pussy, your 800 sq. foot condo cost more than my house and would fit in my garage.

    Yeah, that sucks too. I give up.

  3. Beaverton: THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST, THE BEST of you… I mean, Oregon.

  4. 1. No slogan, just an upturned beaver butt and tail expelling those lines to the left of “Beaverton.”

    2. “At Least We’re Not Hillsboro”

    3. “Born from Beavers”

    4. “Just 20 Minutes of Hellish Traffic West of a Better Place”

    5. “Because You Have Kids Now”

    6. “The Tenth or Eleventh Best of Oregon, If We’re Being Honest About It.”

    7. “No Longer Slyly Referring to Ourselves as SW Portland”

    8. “We Have Burgervilles, Too, Why Won’t the New York Times Write Up Our Vibrant Food Scene?”

    9. “Life’s a Little Cheaper Here”

    10. “Still Far, Far From Tualatin.”

  5. Beaverton:
    *So close, but yet so far*
    *short for beaver town!*
    *Damn you craigslist apartment listings, I thought I was moving to Portland*
    *sounds erotic to deranged men*
    *not enough wax in god’s ear to tame this wild beast*
    *well groomed*

  6. 11. “The Blue Color of the City’s Name Represents Responsibility”

    12. “Portland’s Goiter”

    13. “We’re Gonna Win You Over! Ha, Not Really.”

    14. “God Help You If You Tell Our Children You’re Gay”

    15. “Proud Sister City of Birobidzhan!”

    16. “We’ll Do Those Things You Like That Other Cities Won’t Do”

    17. “Probably The Best Place On Earth In An Alternate Universe”

    18. “A Chicken In Every Pot, and Fourteen Cars In Every Garage”

    19. “We Have the Gigantism Problem Under Control Mostly”

    20. “America’s Windy, Breezy Big Easy Apple By The Bay of Big Shoulders & Brotherly Love”

  7. 21. “KEEP BEAVERTON BLAND”

    OK, I’m done. Please mail my Yakov Smirnoff Memorial One Topic Riffsplosion Award to 4755 SW Griffith Drive.

  8. Beaverton: We’re not in Kansas anymore. Honest.

    Beaverton: Not even interesting enough for an ironic Mercury “Best of” edition.

    Beaverton: The kind of place that needs a rebranding process.

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