The new Cover Oregon spots start airing on your telly-vision today, but they've already made their rounds on the internet. The spots are part of a multimillion dollar state ad campaign to raise awareness for Oregon's new health marketplace—Cover Oregon is the new state facility/agency that allows people to find plans and benefits.

Here's the first one, directed by Scott Coffey. Matt Sheehy of the band Lost Lander sings this song, "Long Live Oregonians," written by Eric D. Johnson of Fruit Bats. (That's Sheehy's Lost Lander bandmate Sarah Fennell joining him on vocals.) This song is about as good as a commercial jingle can get, and I think the spot is beautiful and even funny.

Here's Laura Gibson's contribution, which is even more adorable. Featuring a bunch of kids and members of the Portland Cello Project, this one seems geared towards children and families. The campaign also includes radio spots with music from Lifesavas, Vikesh Kapoor, Willy Vlautin, and Dave Depper.

Your opinions about Obamacare aside, what do you think of the ads? The Washington Post calls them "twee" and "seriously could have been pulled straight out of Portlandia." While I think they meant it derogatorily, I think "twee" is a fantastic word to describe them. They're pretty lovable. They're cute. They're catchy. You can watch them more than once without wanting to mash the screen. And they put two of Portland's best local musicians on the TV, which is a great thing.