The fall fashion show crunch is this close to getting started, with the Ace Hotel/Gretchen Jones joint Content kicking things off on Saturday (with a little help from yours truly). MOD contributor Jessie Drake is busily counting down the days to the event with Q&A profiles of some of the 28 firms that will be taking over the second-floor of the hotel. So far she's highlighted Frocky Jack Morgan and Moonwoods. Keep your eyes peeled here all week for more highlights, and look for her overview of the event in the first-ever guest-written Sold Out column later this week!

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A new eyewear style from Moonwoods