
Yesterday I went on a rant about how Kevin Plank, the CEO of Under Armour (the uniform for douchebags who don’t work out), gave an interview to CNBC pledging his support for Trump, saying (from Business Insider)…
“He wants to build things he wants to make bold decisions and be really decisive,” Plank said, referring to Trump’s plans to build a border wall and pass a large infrastructure improvement bill.
Read the rest here. Anyway, this is of note because a) Under Armour is opening up a corporate office here in Portland in a few months, and b) as said before, their clothes are ugly and inappropriate for public wear. The good news today is that Grab Your Wallet, the site devoted to alerting you to businesses who have supported Trump financially, has added Under Armour to their FYI list of companies you can boycott or complain to if you so choose.

Apparently the calls across social media for a boycott are working, because CEO Kevin Plank is already furiously backpedaling on his previous statements. Nice try, Plank… but nope.
So think twice about supporting this loathsome company. However! I do understand that there are readers who may disagree… like this person who emailed me.
Thanks I’m sure all those Bro-dudes in the military that “never” workout who wear Under Armor will double and triple their orders thanks to an article written by such a pussy. Your article is being shared at light speed. Under Armor appreciates the free advertisement. We the people appreciate knowing you hate them and Trump. We especially appreciate giving us the proper motivation to go out and buy, buy, buy. It’s idiots like you that are boosting the profits of companies that support Trump exponentially.
Again please keep writing anti Trump shit cause we love it. It keeps us in the know of who to buy our stuff from
Thanks again douchebag snowflake.—Derek Ross
Happy to oblige, Derek! (I think I hit a nerve! By the way, here’s my email.)

What you buy is not a solution to capitalist problems, even if it helps you sleep at night, which it shouldn’t. If you are a banker, corporate lawyer, or an executive at Amazon or Starbucks it doesn’t matter what charities you give to because YOU are the problem. It matters more what you do. Do something else and stop relying on the notion that properly allocated dollars are going to make a difference in any way. If you want to change things as they are now it is the essence of delusion to develop righteous personality cults based around buying the right products.
I realize this is a trite garbage article that is meant to get attention for the Mercury but it perfectly articulates why we will have 8 years of GOP. The divisiveness that both sides revel in does nothing to bring together different groups of people – ” work out Bro’s” and those who ride their high horse of mob liberalism. I know it feels good but if you take a moment to let the self righteousness pass we might be able to advance the issues of the day and advance our politic.
Good I need some new underwear now I know which brand to buy