THEREโS SOMETHING ABOUT a counter service deli that feels very East Coast. Last time I tried to get a recommendation in Manhattanโs Upper East Side, it was like, โNo, you donโt want to get a sandwich here. This is where you get coffee or soup. Go a block up and get a bagel. Or go two blocks over and get an egg salad. Theyโll take care of you.โ
Here, we donโt have the density for that kind of specialization. What we do have are fancy light bulb stores in old mixed-use buildings directly on commuter thoroughfares. We just have to hope the cafรฉ inevitably replacing it hits a lot of marks.
Walking into Figlia Americana early in its second month of business, youโd guess itโd been hitting all those marks for years. Thatโs partly because of the lived-in, reclaimed-chic dรฉcor from Rejuvenation, and partly because it always seems to be comfortably full.
Some of these people are already regulars. Figliaโwhich means daughter and implies a familial vibeโis counter service only, with a couple of big community tables and bar seating along the wall offering views across SE Grand. Even with a packed house, it feels open, airy, and bright, and you can tell this isnโt the first time these obvious office cliques have met here.
The line (lines happen, get over it) moves at a comfortable clip, though I canโt say I donโt get a little antsy waiting on the kitchen now and then. That may be partly because an order is often spread out over grab-and-go salads and pastries (which are at the order counter) and made-to-order elements like sandwiches, bagels, smoothies, andโthis throws meโespresso. I may be the weird one, ordering an iced Americano with my cold cut sandwich and beet salad, but it feels wrong to wait for the sandwich to be ready before I get the drink.
As for those breakfast sandwich rankings? Figliaโs ($7) is somewhere toward the top. The English muffin is flaky and buttery, but thatโs necessary given the stretchy, thin-sliced country ham (which seems to be prosciutto in all but name) and the Portland-made Ancient Heritage cow/sheep cheese, called out on the menu by name (Willow Creek) without the word cheese. What saves the sandwich from self-serious foodie grandstanding is an amazingly yellow, improbably square patty of scrambled egg, corners akimboโa reverent nod to slapdash fast-food incongruity. And it tastes good.
What else tastes good? More ham, especially in a โgrab & goโ ficelle, which for $7 is a deal. With that excellent prosciutto, more Ancient Heritage cheese, and Calabrian chili butter, it puts whatever plastic wrapped handful of spongey bread and dry meat your coworker grabbed at New Seasons to shame.
For my $9, though, you have to see this egg salad sandwich in action. The curious couple across from me asked excitedly, โAre those potato chips sticking out of it?โ and I could barely get out โchicken skin!โ before stuffing it into my face. Crispy chicken skin and dried Calabrian chili peppers offer some crunch, a sea breeze comes in off of the bagna cauda, and thereโs even some provolone in there.
The salads, mostly scooped from bowls alongside the pastries, are served heaping and almost all of โem are $6. The beet salad with fennel, citrus, and goat cheese is fresh and cool, and the chopped pasta salad, with olives, salumi, and provolone is like a fancier version of the picnic food my suburban mother used to makeโeven down to the cheese in cubes, the least edible-sounding of shapes.
The breakfast focaccia ($3)โmaple, walnut, dried fruit, like a drier French toastโis a good base layer, though itโs huge and so one-note you probably wonโt want to go solo on it. The sticky bun ($5) piled high with roasted hazelnuts, on the other hand, will have you fending off neighbors with the sharp end of a fork and a honey-slick snarl.
The smoothies feel a little tacked on (one is called Huckbizzle, which gives the lie to โfirst thought, best thoughtโ), while the hazelnut milk is made in house, if thatโs your bag. Thereโs also house-cultured butter and housemade jam, which you might as well get on toast, because the medium is not the message here.
Mama Lilโs Peppers feel like a secret weapon on the toast or in a chickpea salad with feta, but thatโs the point of this kind of place. Despite all the things Figlia is doing in house that are delicious, they still know to outsource pickled peppers or bagels (Henry Higgins) or pastries (Bake Shop) or coffee (Umbria). They wear it on their sleeve, so that when someone asks, โWhich cafe should I go to for…?โ you can answer, โFiglia Americana. Theyโll take care of you.โ

Well, yes. Lines happen, and they’re not always an indicator of the place managing its space badly. But people aren’t wrong to criticize this weird, recent-ish habit of Portlanders waiting in line for ridiculous amounts of time for a restaurant that doesn’t really seem to need their business, and is probably about as good as someplace several blocks away that doesn’t need you to hang outside for an hour.