New York Assemblyman Felix Ortiz felt a need to protect his constituency by demonstrating to them exactly what happens when you chug as many Four Lokos as they can in one hour. He’s a brave, brave man. And the experiment and its resulting news segment dive into the real human issues behind the Four Loko controversy…

View more news videos at: http://www.nbcnewyork.com/video.

Via Gawker.

This video does more than just investigate some of the physical consequences of Four Loko. Indeed, it shows us a bigger picture, about how Four Loko simultaneously tears us apart and brings us together.

Our generational and social gaps seem to dictate the ways we react to Four Loko. The drink sort of stratifies people into two classes: those who feel like they’re “on some other drug” or who end up barfing all over their hospital gown, and those who feel “saucy” and are like, “Whoooooo.”

But what brings everyone together in the end, is a common solvency. No matter who you are, pizza will make your Four Loko nightmare end. That is something we all share.

Take that home and chew on it, humanity.

View more news videos at: http://www.nbcnewyork.com/video.

5 replies on “Four Loko: A Look At Ourselves”

  1. @1: lulz

    This whole “controversy” is moral panic at its worst. Colleges blame the drink when students drink too much of it so they won’t get sued by the parents, and the parents believe the excuse because they want to continue believing their children are angels. “Concerned citizens” demand action from the government because nobody wants to take personal responsibility, and legislators are quick to act because it looks good for their re-election campaigns. Old folks who hear about it don’t think twice about the ban because the form of the product (tall cans, bright colors, hispanic-sounding names) is foreign to them. And it all goes through too quickly to be thought about because the people who care are too drunk to say anything.

    Now, don’t get me wrong. I think government regulation is a good thing, but this goes too far. If they instituted a requirement for a warning label, I would be happy. But instead they’re letting a few stupid people ruin the fun for everybody else.

    And I don’t even drink Four Loko.

  2. “Alcoholic energy drinks, or AEDs…”

    AEDs? Seriously? BWAHAHAHAHAHAHAHAHAAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAAHAHAHHAHAHAAHAHA

  3. “Four Loko” is an anagram of “Foul Rook,” to rook, of course, meaning to cheat, defraud, or overcharge someone. This proves, quite possibly, that the business of selling caffeinated booze is a vile and cynical activity, well-nigh criminal. That having been said, I’d like to try some of the damned stuff before it goes bye-bye. Hook me up?

  4. Isn’t it normal to puke after trying to drink as much of ANYTHING as you can in an hour? Wine, Beer, Piss.. Hospitalizations have occured in Water drinking contests before. (seriously, look it up)

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