Harvester Brewing, Portland’s premier gluten-free beer maker, needs your help. They have been told by a Californian Wine Company, Hope Family Wines, that the use of Harvester will create brand confusion and demanded that they change the name of the brewery (it’s unclear why—perhaps Hope are bringing out a wine called Harvester).
So rather than spend money on lawyers (never a bad thing), Harvester have decided to change their name and want your ideas—they can’t use the name Harvester at all but, they, as they put it, “would like it if the new name worked well with our love of farming, farmers, and tractors so we can continue using our tractor logo but we will consider non-tractor related ideas too”. As well as producing great beer (gluten free or not, it’s still great beer), they also now have a gastropub at SE 7th & Lincoln St which has small batch tasting room only beers and a gluten-free menu that ranges from sandwiches to kale salad to guinea fowl.
There’s more info on Harvester’s Facebook page and ideas can be sent to: contact@harvesterbrewing.com
Classy move by Harvester to save their money and time. But definitely confirms for me that our system is boned. This is a real bummer.
“Hope is Lost” brewing 🙂
No Hope brewmasters and geographically centerd charcuteria
Reminded me of International Harvester tractors. That was awesome. California ruins everything.
ploughshare, cultivar, seed sower, trough and trowel, acreage, sharecropper, uproot, till and toil….how about any of those? 🙂
Tractor Brewing has a ring to it. Feniseca Brewing.
I’d do something like Earth’s Bounty…
“California Ruins Everything”
Rollover Brewing?
“Better Than Hope” Brewery 😉
“Better Than Hope” Brewery 😉
Hope Family Brewing
Urbanfest Brewing.
Urban Harvest Brewing, if you can still use Harvest.
Garden Brewing.
4Farms Brewing.
Back to Oregon Brewing, in reference to go back to Cali. I like California, though. Really.
Earth Unicorns Brewing, because unicorns.
Cultivation brewing co.
Farmstead brewery
Charmers brewing because the iconic tractor is an Allis Charmers. Won’t have to change the logo and it’s a tribute to the past.
Pompous assholes, that’s what Hope Family Wines are made of. How in the hell would someone mix wine with Gluten Free beer? Just because they maybe loaded (based on their FB photos) doesn’t give them the right to control something that is pure & innocent. Fuck them in their pompous puckered assholes. Harvester GF Brewing, stand tall!!
John Beere