I’ve been telling you guys to stop taking Pabst Blue Ribbon and America for granted. NOW WILL YOU LISTEN TO ME? In China, PBR is marketed as a super duper fancy pantsy beverage called Pabst Blue Ribbon 1844, that will run you about… GULP! $44 a bottle?? From Newsfeed:
In China, where the lager has been branded as a “world-famous spirit” and bottled in a much more alluring way, Pabst Blue Ribbon 1844 actually looks quite enticing. The advertising campaign for the beer even likens it to “Scotch whisky, French brandy, Bordeaux wine,” as they are all matured in wooden casks.
Plus it comes in a sexy bottle with AN ACCOMPANYING CHAMPAGNE FLUTE. Inside this grotesquely attractive bottle is the same PBR you use to erase the pain of your empty life every night. I guess that means that Chinese pain is worth more than ours. Damn you, China! You win again!!
That’s almost as funny as places in Portland (Kells among others) claiming that Heineken is a premium beer…
It’s actually not the same PBR that we drink here:
“I still like formulating specialty beers. In fact, with Pabst, I just made the first specialty beer in Mainland China. There’s almost no ale in China: I had to smuggle the yeast into the country. I formulated a special high-gravity ale called “1844.” It’s all malt, and we use caramel malts from Germany. The initial aging is dry-hopped rather heavily. Then we do a secondary aging in new uncharred American oak whiskey barrels. We bought 750 brand new barrels to the tune of $100,000. This is a very special beer; it’s retailing for about over $40 U.S. for a 720 ml bottle.”
http://allaboutbeer.com/live-beer/people/pull-up-a-stool/2010/07/with-alan-kornhauser/?singlePage
Damn that’s one sexy PBR.
You can get regular PBR for $1 a can in Hong Kong, as of Tuesday. I’d love to try that fancy Pabst, though.
mmmm unicorn blood tastes just like pbr.
yea, that beer is a totally different color. PBR is normally like piss-yellow, that one is a golden brown sort of hue.