The wildly popular Content at Ace Hotel (which I can talk up all I want to now that I’m not working on it!) is returning for its annual edition Saturday, Oct 18.

For the uninitiated, the event selects local designers (mostly of apparel and accessories, but also home goods, scents, and—as of this year—flowers) and assigns them the task of transforming one of the hotel’s guest rooms into an installation that gives attendees a view into the minds and/or processes behind some of the city’s most interesting emerging brands. It takes up an entire floor of the hotel, and there’s a pop-up shop in the adjacent Cleaners selling goods from the folks upstairs, and well, all I can say is try to get there early—it’s always super-packed.

This year’s lineup:

• SIXSEVEN (the new collaborative line and forthcoming shop from Liza Rietz and BOET)

• Fieldwork Flowers

• Bridge & Burn

• Dehen 1920

• Kayla Mattes

• Bean Goods

• Alexa Stark

• Brady Lange

• Rill Rill

• Primecut Bags

• Portland Garment Factory

• Holly Stalder

• Emily Katz

• Betsy & Iya

• Imaginary Authors

• Reif Haus

• Shwood

• Older Brother

• Caesy Oney

• Mazama

• Caravan Pacific

• Trust Co.

• Duchess Clothier

• Ancliffe Collection

• WWWJD Design (Joshua Buck and Jeanne Tunberg)

• Kirikomade

• Doberman Menswear

• Primal Haunt

Tickets are on sale here (they go fast).

Marjorie Skinner is the Portland Mercury's Managing Editor, author of the weekly Sold Out column chronicling the area's independent fashion and retail industry, and a frequent contributor to the film and...