So, you know that Seth Aaron of Portland Vancouver is one of the big names at this year’s Portland Fashion Week shows, right? And that, weirdly, he will also be joined by two other alumni from his winning season of Project Runway—Jay Sario and Jonathan Joseph Peters—on the Oct 9 show? And that his collection is inspired by PFW sponsor SolarWorld? Yep. Well, today the first look has been trotted out for the oodles of press he’s going to attract to the rest of this year’s event, featuring many other talented designers who have the disadvantage of never having been nationally televised. Right? (Right?) Okay, so:
So… what do you think?* (If it helps, those are solar panels she’s posing in front of.) A couple more shots after the break.
*I kind of hate it.
Solar panels sure aren’t cheap. I wonder if his inspiration came before or after SolarWorld agreed to lend them out? Think this is a genuine effort, or paid product placement?
He came on board after SolarWorld. From a July press release:
“The theme of the three-way partnership is “Solar Is the New Black.” Portland Fashion Week (PFW) and SolarWorld, the show’s renewable-energy sponsor, previously announced they would assemble the show’s fashion runway from the company’s new, black photovoltaic panels.”
Why is “solar” and “renewable” in the same sentence?
I like that model’s knees.
Do I get a deal on a used runway ? Those new 8″ cells look hot.
Product placement is what it’s about for Solarworld. Seht Aaron must be an afterthought because it’s the runway with their panels they want to show. Placing their product at PFW isn’t very good exposure but it’s very cheap and they have little to lose.