Today’s eye candy comes from Machus, which has cornered Portland’s market for a certain brand of modern casual menswear that—and I mean this in the best way—involves a lot of very fancy sweatpants and almost nothing in the way of color. The store recently added its own in-house line of basics to complement this aesthetic, called Machus Private Label, which is the subject of this summer lookbook shot by proprietor Justin Machus himself, in the moody bowels of Lower Eastside Industrial. Click over to MOD for the whole thing.
- Justin Machus

So…. plain white t-shirts and dark colored slacks? This guy is really blowing the doors off of the place.
That’s a great picture of an outfit.
WHUT?
http://www.machusonline.com/collections/sh…
Guys, I’m so confused.
http://www.machusonline.com/collections/sa…
Is there some kind of idiot’s guide to making sense of stuff like this? This is a serious question.
Satire? High-concept performance art?
Shit, they’re selling Hammer pants for crying out loud. For money. A lot of money.
“very fancy sweatpants”
You’re going to Machus go shop at Gen-x.