Deanna Everson, a Banks, Oregon native who spent many years trotting around the country only to return to her home state, describes herself as “obsessed with Oregon.” She just opened Ginger Salon, and she’s using it not just to cut, color, deep condition, and wax hair, but to showcase her loyalty to the state:
Our business goal is to make Portland a world destination for hair, fashion, art and food. The salon showcases all of Portland’s finest from organic Northwest coffee and wine from Dundee Vineyards to our revolving exhibition of Northwest artists, regionally published magazines and Portland native hairstylists. We strive to bring the best that Portland has to offer to all of our clients.
I have to say that when the increased consciousness of every dollar spent, businesses like this that traffic obsessively in all things local are more appealing than ever. Couple that with supporting a queer-owned business (albeit my colleague Amy Ruiz deems it suspect that she would use her sexuality as a marketing tool by headlining it on a press release) and you are really tuned into the zeitgeist.
BTW, we’re blogging our asses off over on MOD to keep up with all the sales, trunks shows, parties, fashion shows, and craft bazaars happening now, in the thick of holiday shopping, so if you don’t know where to shop for your fashionable sister/girlfriend/cousin/wife/etc, or where to get a deal on a luxurious facial/pedicure/massage/sauna to combat holiday stress, we do.
Yeah, that was a bizarro press release. It screamed “lesbian owned” in the header, then didn’t explain the relevancy at all. Um… what? Like if the vegan strip club sent out “Vegan Strip Club Opens” and then neglected to explain the vegan part.
I mean, use your sexuality or race or diet or hobby or whatever to promote yourself, but at least take two seconds to make up a reason why it matters.
Vegan strip club means that when you buy “extra services” in the back room, they don’t swallow…
Is “tuned into the zeitgeist” a tongue-in-cheek statement for “took some marketing classes”? I mean, I’m all for supporting local businesses, but this seems a little over-earnest. Where’s the Merc’s props for “Made In Oregon”? They’ve been doing this for years, and they have a sweet reindeer sign!
I thought the press release was to the point. The gay status seemed to be a side note like “woman owned”. The salon, to me, looks cutting edge and by the chairs in the photo, appears to have at least two stylists. Too bad it didn’t include pics of the sylists. I bet they look as professional as the salon. Might have to book a haircut today and check this place out soon!