For the sort of classy game that lets you use your boot to crush monsters’ heads open like rotten cantaloupes, the original Gears of War launched with a surprisingly gorgeous and low-key trailer set to Gary Jules’ cover of Tears for Fears’ “Mad World.” (Watch it here.) Now, with Gears of War 2 looming on the horizon, Microsoft’s marketing peeps have cranked out another excellent and melancholy and sort of silly trailer–one that, despite its emo-ness, still gets me all excited to use my boot to crush monsters’ heads open like rotten cantaloupes.

This one is set to DeVotchKa’s “How It Ends,” and, like the “Mad World” trailer, it is very, very pretty. I recommend watching it.

Via Kotaku.

With honor and distinction, Erik Henriksen served as the executive editor of the Portland Mercury from 2004 to 2020. He can now be found at henriksenactual.com.

One reply on “<i>Gears of War</i> Gets All Emo. (Again.)”

  1. Juxtaposition: The cheapest of all the marketing gimmicks!

    Well, ok, “titties” are the cheapest of all the marketing gimmicks, but contrasting a product with purposefully dissimilar music is damn close.

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