But this Dove ad—in which an FBI sketch artist draws women first the way they describe themselves, and then the way a stranger describes them—plays to female insecurities in a fucking masterful way. “These women are prettier than they think they are, so maybe I am, too.” ‘Course, if they’d picked some less conventionally attractive women it would be a much more powerful message… but then they probably wouldn’t sell as many soaps.
Alison Hallett served nobly as the Mercury's arts editor from 2008-2014. Her proud legacy lives on. More by Alison Hallett
Also, Dove is owned by the same people who own Axe, so… http://insight.kellogg.northwestern.edu/ar…
Masterful? This is completely, barf-inducingly over the top. That weepy piano soundtrack is too much to bear. Too much heavy handed emotion. It’s a fucking soap commercial. Psychological manipulation at its finest.
Have they explicitly said that these are not actors?
If you don’t think that’s masterful then you’re fucking fooling yourself. I’m not defending it’s artistic integrity but that shit is gonna hit millions of facebook walls in the coming days.