Social Finance, Inc.s new billboard, seen from the Hawthorne Bridge.

Social Finance, Inc.’s new billboard, seen from the Hawthorne Bridge. Erik Henriksen

Up until a few days ago, the most tone-deaf billboards in Portland were the Portland Police Association’s “Having Enough Police Matters” ads.

But Portlanders traveling into Southeast Portland across the Hawthorne Bridge are now treated to a brand-new condescending billboard. The ad from Social Finance, Inc., AKA SoFi, addresses Portlanders who are struggling with a nationally recognized housing crisisโ€”and helpfully informs everyone who can’t afford to buy a home in Portland that only stupid people rent.

As of December 2015, the median home price in Portland ranged from $317,000 to $412,800.

With honor and distinction, Erik Henriksen served as the executive editor of the Portland Mercury from 2004 to 2020. He can now be found at henriksenactual.com.

7 replies on “Billboard Informs Portlanders That Only Stupid People Rent”

  1. That’s not how medians work.

    As a measure of central tendency you should have one number, at most two. But given the data you reference, those two numbers ought to be less than $2,000 apart.

  2. I wonder if they meant “estimates of Portland median home prices range from….”? They might have found different estimates of the median from different sources – likely based on different geographical definitions of “Portland” judging by the size of that range.

  3. SoFi is headquartered in San Francisco (though, obviously, incorporated in Deleware because taxes). That’s some insult on injury there. It’s not a matter of intelligence, SoFi, it’s a matter of transplants from your fair city (in large part) pushing my dreams further and further out of reach.

  4. Uh-oh, a microaggression invaded Erik’s safe zone as he crossed the bridge. This is a job for MERCBLOGPOSTINGHUMAN!!!!

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