Here’s a little bit of levity on a terrible couple of days for Portland journalism, what with Twitter and Facebook and news reports disgorging the names of fired (and venerable and talented) Oregonian newsroom staffers. The daily’s bosses have apparently decided to backtrack on the cringe-worthy name of their planned PDF paper, “MyDigitalO.”
As one of our commenters SO DELICATELY phrased it yesterday:

Publisher N. Christian Anderson III, answering some pleasantly tough questions about the gutting of his newsroom on Think Out Loud this afternoon (check it out here), awkwardly chuckled when host Dave Miller inquired about the origins of MyDigitalO. Then he claimed they’d planned all along to change it. Right.
Chris Anderson says “My Digital O” is not going to stick around as a name. #ontol @oregonian http://t.co/R17gYCZFhF
— ThinkOutLoud on OPB (@ThinkOutLoudOPB) June 21, 2013
It’s unclear if the paper will still own the URL. But if so? they should totally sell it! To a fetishist! Who will pay the paper at least enough to save someone’s job. Right?

Here’s a wild idea: use oregonian.com
Some suggestions of names for the digital Oregonian site:
MyOLady
O-delayeehoo
GeeYourOSmellsTerrific
MeSoORnay
MyDigitalO_o
OJustTellGrandpaThePaperDidn’tComeToday
BecauseIt’sTheRaptureAndHeMissedIt
I’ll have what she’s having …
Go work for them, ROM. Insist on it. Slay the 1990s-edgy “internet portal” URL beast! Advance is one of the worst offenders.
Yeah, Advance is probably a more stable employer than the Oregonian.
Nice brands you got there, guys http://www.advanceinternet.com/about-us/