Yesterday on All Things Considered, NPR did a great job breaking down how movie trailers are put together—and why, instead of looking and sounding like the one above, they now look and sound more like this. (Shockingly, your wizened, frail attention span and the opinions of test-marketed strangers play a part.) It’s six minutes long and well worth a listen; do so here.
With honor and distinction, Erik Henriksen served as the executive editor of the Portland Mercury from 2004 to 2020. He can now be found at henriksenactual.com. More by Erik Henriksen
SIX MINUTES!?
This is awesome and terrifying.