At the February 2020 Grammys, Logan Lynn walked the red carpet in Gucci black leather and gold Tiffany crosses the size of your palm. He’d been wearing the brand’s luxury looks for two years at that point, and would continue to do so—even rocking a Tiffany wrap necklace on the otherwise stark cover of New Money, his first album with Olympia indie label Kill Rock Stars.
“Repping Gucci / dripping Tiffany / And his baby was alright / Yeah, his baby was alright,” Lynn sings on the album’s first single “Rich and Beautiful.” The music video sees Lynn spooning his rescue chihuahua, Pretty Baby, in a high-rise loft with a view, surrounded by enough Jonathan Adler decor to be a showroom, some tastefully placed Tom Ford candles, and a full Gucci wardrobe for himself and his pet.
Depending on your circle, designer fashion is often criticized as a superficial interest of an illusory world. But Lynn rejects these ideas.