
Chloe Eudaly
It all comes back to housing.
We were the only newspaper to endorse Reading Frenzy owner and housing advocate Chloe Eudaly in the primary over incumbent Steve Novick, and it was a tough call. But we were persuaded by Eudalyâs dedication to Portlandâs escalating housing crisis. As a renter, small-business owner, and co-founder of both the Independent Publishing Resource Center and the Special Education PTA of Portland, Eudaly was easily the most impressive of Novickâs primary opponents. When she took second place for the right to face him in a runoff, Novick strongly implied that heâd prefer to run against Eudaly over third-place finisher Stuart Emmons (who boasted more cash and received an endorsement from the Oregonian).
Novick got his wish, and here we are. Weâre still convinced Eudaly is the right person to hold city council accountable to cost-burdened renters in the midst of Portlandâs affordable housing emergency. But, as in the primary, the Mercury Endorsement Strike Force was divided on this decision. We like Novick! Having a dad-joking, straight-talking commissioner around can be good in a city thatâs often stymied by its own process-based politics. There are valid reasons weâve endorsed him in the past. And while heâs certainly the safer candidate in this raceâlow-risk, but potentially low-rewardâhe mapped out a set of undeniable recent policy wins during our endorsement interview. It also seems Eudalyâs pushed him to come up with concrete suggestions for mitigating the cityâs housing issues.
Eudaly has some weak spots. Though sheâs clearly done her research on housing, sheâll need to get up to speed quick if sheâs electedâeven she concedes she almost certainly wouldnât be given the all-important Portland Housing Bureau as a rookie. And itâs unclear how successfully Eudaly can mesh with the powerbrokers whoâlike it or notâstill help make this city go. Sheâs garnered support from an array of small-business owners, labor unions, politicos, and artists, but hasnât seen any interest from more typical check writers.
All that said: If Eudaly isnât elected, thereâs a good chance weâll get more of the same. Thatâs more daunting than a learning curve. Vote Eudaly.







