
Chloe Eudaly
It all comes back to housing.
We were the only newspaper to endorse Reading Frenzy owner and housing advocate Chloe Eudaly in the primary over incumbent Steve Novick, and it was a tough call. But we were persuaded by Eudalyโs dedication to Portlandโs escalating housing crisis. As a renter, small-business owner, and co-founder of both the Independent Publishing Resource Center and the Special Education PTA of Portland, Eudaly was easily the most impressive of Novickโs primary opponents. When she took second place for the right to face him in a runoff, Novick strongly implied that heโd prefer to run against Eudaly over third-place finisher Stuart Emmons (who boasted more cash and received an endorsement from the Oregonian).
Novick got his wish, and here we are. Weโre still convinced Eudaly is the right person to hold city council accountable to cost-burdened renters in the midst of Portlandโs affordable housing emergency. But, as in the primary, the Mercury Endorsement Strike Force was divided on this decision. We like Novick! Having a dad-joking, straight-talking commissioner around can be good in a city thatโs often stymied by its own process-based politics. There are valid reasons weโve endorsed him in the past. And while heโs certainly the safer candidate in this raceโlow-risk, but potentially low-rewardโhe mapped out a set of undeniable recent policy wins during our endorsement interview. It also seems Eudalyโs pushed him to come up with concrete suggestions for mitigating the cityโs housing issues.
Eudaly has some weak spots. Though sheโs clearly done her research on housing, sheโll need to get up to speed quick if sheโs electedโeven she concedes she almost certainly wouldnโt be given the all-important Portland Housing Bureau as a rookie. And itโs unclear how successfully Eudaly can mesh with the powerbrokers whoโlike it or notโstill help make this city go. Sheโs garnered support from an array of small-business owners, labor unions, politicos, and artists, but hasnโt seen any interest from more typical check writers.
All that said: If Eudaly isnโt elected, thereโs a good chance weโll get more of the same. Thatโs more daunting than a learning curve. Vote Eudaly.

Being endorsed by the Mercury is the political version of being on the cover of Madden.
“Being endorsed by the Mercury is the political version of being on the cover of Madden.”
Yet here you are.