We’ve still got a loooong way to go in the fight over Measure 97, which is shaping up to be a bloody-nosed, torn-shirt slap fest.

The $3 billion corporate tax increase (for companies with statewide sales over $25 million) has big corporations forming up against Oregon labor, and should easily be the spendiest statewide item on this November’s general election ballot. And until earlier this morning, a casual glance at the “No On 97” campaign’s website would have lead you to think the Mercury is squarely against it.

A huge graphic front and center on the website declared “Newspapers across the state agree: Measure 97 will increase consumer costs, hurt local businesses and damage Oregon’s economy.”

And right there below that headline? Front and center? The Mercury logo, bunched in with the mastheads of 12 other papers from around the state.

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The problem, of course, is that the Merc most certainly hasn’t agreed that Measure 97 will do the things its opponents claim. And while it’s not unheard of for people to twist our coverage out of context (see here and here) we’ve barely written about the measure just yet. I’ve pointed to other papers’ stories in our “Good Morning, News” posts once or twice, and last week we reported that Gov. Kate Brown had finally taken a stance. That’s it.

In fact, a collection of quotes the “no” campaign has cobbled together to bolster its arguments cites only four of the 13 newspapers its site had been touting the support of.

So of course we wanted to know what was up.

“I’m embarrassed,” said Rebecca Tweed, statewide coordinator for Defeat the Tax on Oregon Sales, after we’d called the campaign. “It was not intentional.”

Tweed chocked up the misinformation implied by the graphic to “an error when we were switching the design stuff over.”

“We were laying out the format of what we wanted it to be when the editorials come through—if they come through,” she says. “We were using different logos as placeholders. We would never put them up without permission.”

Tweed first said the logos had been up on the site since Monday. When informed they’d first been spotted over the weekend, she guessed they’d been up since Friday. They’ve now been taken down.

I'm a news reporter for the Mercury. I've spent a lot of the last decade in journalism — covering tragedy and chicanery in the hills of southwest Missouri, politics in Washington, D.C., and other matters...

3 replies on “Don’t Believe the Anti-Measure 97 Site. The <i>Mercury</i> Hasn’t Made an Endorsement”

  1. I can’t remember ever posting to the Tax Fairness Oregon website “by mistake.” How would one do that?

  2. Agreed, mistakes like this do not happen by accident. Rather they are sign of intentionally covert manipulation and poor ethics of the “anti-measure 97” movement. Maybe “this mistake” is also sign of desperation, who knows. The arguments brought forward by the anti-measure 97 coalition are not convincing. Clearly everyone knows that M 97 is likely not a 100% perfect solution for all the various funding issues our state faces. But let us also keep in mind that the current situation is not perfect either by even the lowest standards one could think of. Year after year 570.000 students suffer the consequence of a chronically under-funded school system. This has to stop, finally.
    Though not perfect measure 97 will provide some breathing room for the legislature to finally rebalance the inequity of OR’s current system of taxation which clearly favors business at the expense of Joe Doe average tax payer.

  3. JKinLO,

    And you really think that a regressive tax is the way to go? It is taxation at it’s worst for the average Joe taxpayer! Yes corporations would be taxed on revenue over 25mil, but who’s to say that won’t be passed on to us in the form of higher everything. The utilities could propose, to the Utilities Commission, to include that tax, and one on groceries?!

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