The news folks here at the Mercury have been thinking a lot about Measures 66 and 67 over the past few weeks, writing a rousing endorsement and hollering out the window to canvassers. But are they really in touch with public sentiment? To find out, they sent an intrepid intern (me) on a forced march up NE Sandy Boulevard to question around 20 local businesses.
I asked the first person I met in each businessโsometimes an owner, usually an employeeโwhether they supported the tax measures. The results? A lot of apathy and ignorance.
Of the 19 people I questioned, 12 either didnโt know or didnโt care what Measures 66 and 67 were about. Two of those who didnโt know expressed interest in learning more and possibly voting. Four people said they would vote yes, although one of them didnโt get a ballot. Another three said they planned to vote no.
View Businesses surveyed in a larger map
All of the no votes came from business owners. Chris Wehler of Cookies by Design said she supports raising the current $10 corporate minimum tax, but sheโs worried that Measure 67 would tax a percentage of gross income. (After consulting with Steve Novick, a tax expert who’s heading up the Yes campaign, I learned that this applies only to C-corporations making more than $500,000 a year. Chris is registered as an S-Corp, and when I called her back she said “I guess that shows that I’m not very educated, and they haven’t done a good job of getting the information out.” You can also browse the full amendments in the Online Votersโ Guide.) Fred Kline of John W. Negus Company (which sells rollers, casters and hand trucks) said, โI havenโt read up… I need to sit down with my wife and work on that. But businesses do pay their fair share. Iโm leaning no.โ Lance at Players Racquet Shop simply said โno.โ
Kebede Bogale, an African immigrant, is the owner of Dashen International Groceries at NE 30th and Glisan. He said he would vote yes: โThe problem with this country is that they donโt take care of the poor. In Europe the taxes are higher, but they take care of the poor.โ However, Bogale recently changed his address, and never received a ballot for this election.
Three other people said they would vote yes: Barbara Eisworth of thrift store I Remember That, Panzella at Hollywood Vintage, and Laurelthirst bartender Jason (โbecause Iโm a Socialist!โ).

- Marina’s Kafe on NE 28th and Sandy
And beyond that, indecision. Marina, the owner of Marinaโs Kafe on NE 28th and Sandy, was sitting in her shop having coffee at a table. She told me she hadnโt had time to look at the measures. The proprietor of K&T Market, a convenience store, didnโt know about them either.
The rest of the โdonโt knowโ or โnot votingโ answers came from employees whose bosses werenโt around. Itโs possible that some of these people didnโt want to say something to a reporter that might get back to the higher-ups. Some told me to come back when the owners were around, and others said they were simply too busy to read up on the issues. Josh, an employee at Black Hole Body Piercing who also works other jobs, said heโd try to find time to learn about the measures. Nine of the 10 employees who were unsure appeared to be under 40.
My sample group of 19 is a far cry from a scientific poll, but it shows less involvement than one might expect. And the respondentsโthe mostly young, wage-earning setโare at the center of both campaigns. The Mercury endorsement urges apathetic young people to vote yes. On the other side, there’s the infamous โPaulaโs Bake Shopโ spot (regardless of whether it is factual, well-acted and/or actually filmed in California). It warns that the taxes will affect small-business owners, who will then have no choice but to lay off employees or reduce hiring. That message apparently hasnโt reached the majority of workers I interviewed. But neither have the facts.

“Chris Wehler of Cookies by Design said she supports raising the current $10 corporate minimum tax, but sheโs worried that Measure 67 would tax one percent of gross income. (After a brief perusal of the full amendments in the Online Votersโ Guide, I cannot find an indication that this is the case. Experts?)”
Wait a tic! The Merc is endorsing a Yes vote but you don’t know the answer to this? Perhaps the Oregonian does. I suggest you find out and report back.
I was all set to vote Yes and now, after numerous threads discussing the measures with friends and partially reading the Cascade Policy Inst. report, I’m not so sure. I own two LLC’s so this will have a small impact on me if it passes. I also could be bumping up against the $250K mark in a few years. I’m willing to pay a bit more because I can handle it. However, if these measures stand a good chance of screwing up the employment picture here and thereby jeopardizing my main source of income, I will be hesitant.
If you want to help us out, please give us the facts. You can’t really blame people for being uninformed when you don’t have all the facts.
You have the time to make a fancy little google map, but you can’t be bothered to research the measure you’re reporting on? Seriously?
It’s amazing that every person with an opinion was voting the same way on both measures, at that.
Suburban Porn King and Kyle – you have spurred me to clarification. Congrats.
It is 0.1% (i.e. $1 out of $1000,) for corporations with $500k+ revenue. If it a partnership/LLC/sole proprietorship then it isn’t affected, or if it makes $499k/yr gross, then it doesn’t owe $499, it just owes $150 (the minimum.)
The logic on taxing revenue instead of profit is that:
1) Has exactly the same effect as a sales tax, but much easier to administer.
2) Just because a company has a bad year and makes no money
a) They still count on a working police department and working schools
b) They still have to pay the rent and keep the lights on, they don’t get a break on that because of profit
Thanks, Stefan.