A few days ago I wrote about how the 88-second-long “tease” for Star Wars: The Force Awakens will only be playing in a few movie theaters this weekend. “Maybe they want to make sure people think of Star Wars as still being a big-screen experience!” I said. “Maybe this is a nice reminder that cool things sometimes happen only in movie theaters!” I said. But nope! It’ll also be online starting on Friday, at which point everybody’s going to watch it and talk about it and make super-original jokes about how shitty the prequels were. Please note that this is the last post I’m going to write about an ad that is less than a minute and a half long and that everyone else will be talking about anyway. Knowing myself and my priorities, however, I will watch it multiple times on Friday, so don’t worry, I’m still making really good use of my time.
With honor and distinction, Erik Henriksen served as the executive editor of the Portland Mercury from 2004 to 2020. He can now be found at henriksenactual.com. More by Erik Henriksen