DK Row has an uncharacteristically muddled article in today’s Oregonian, about TBA’s failure to resonate with the general public. Row writes that TBA is “a festival that’s about giving artists and performers the widest latitude no matter what, even if that excludes a wider audience.” He goes on to compare the ten-day attendance at TBA (approximately 25,000 last year) with that of a single sold-out Trail Blazer game (also 25k) or the free weekend-long arts walk Art in the Pearl (75,000). That these comparisons are dismayingly facile gives a pretty good idea of the tenor of the article as a wholeโwhether he’s failing to support his assertion that “part of the festival’s mission… remains untended, namely its relationship to the rest of the city,” or offering glib solutions to the festival’s alleged PR problem (“maybe more money would help”), Row’s real beef seems to be with TBA’s basic identity as a curated contemporary arts festival.
As proof of TBA’s obsolescence, Row cites an “important local art dealer who travels frequently around the country to see art and performance,” who asks “‘If I don’t go to the festival, then why would the average person go?'” Well… because the average person doesn’t travel frequently around the country to see art and performance. TBA provides those of us who are interested in contemporary art with access to work we would not see otherwise. Period.
Most galling, though, is when Row asks us to “set aside what these works mean in critical art and performance terms. Instead, let’s think about what they represent in the civic realm.”
I’m not going to argue here that the festival is more engaged with the fabric of the city than Row gives it credit for. Tim DuRoche makes that point ably in his response to Row’s articleโand frankly, it’s not a question I’m particularly interested in. I care about TBA’s relationship to Portland insofar as it occasionally brings interesting artistic perspectives to bear on the city (Oregon! Oregon!; last year’s Halprin Project; Sojourn’s Built). Otherwise, it’s not something I feel strongly about. I do object, though, to an art critic asking us to set aside a work’s meaning. That is fundamentally problematic.
One of the best shows I’ve ever seen was Gatz, Elevator Repair Service’s six-hour staged reading of The Great Gatsby. There is no way to make that show accessible. None. It’s not possible. It is an intimidating show. It does not exist “in the civic realm.” It exists on its own termsโperformance terms. People who care about performance, who saw that show, had an incredible experience. People who don’t care about performance? Didn’t see it. No big deal. Row writes: “Each year, I want the public beyond the insidery community of artists to get excited about the festival, to ardently run or bike from one event to another, late into the night.” You know who he sounds like here? He sounds like me, talking about my job as a theater critic. Theater and performance art are a tough sell year round, not just from September 3-11. Because for the most part, the general public just isn’t that interested in contemporary art. More often than not, I think the general public would rather go to a Blazer game. And there’s nothing wrong with that. What is wrong, though, is asking PICA to make its programming accessible enough to be competitive with Blaze the Trail Cat. PICA is a contemporary art institute. They’re not missionaries.
TBA is not a sacred cow: Critics can, and should, point out perceived weaknesses both in programming and in individual shows. But vague complaints about how the festival should better engage the public don’t help anyoneโleast of all the very public that, by Row’s own token, already finds the festival “impenetrable.”

Holy cats, can you imagine if PICA made its programming fun for everyone? I wouldn’t touch it with a ten foot pole. Gatz might make a stunning reality tv show, though.
Wow…beat-down. TBA is going to be serious this year. It is the perfect type of festival for the new social media and smart-phone tools.
Right on, Alison. I think Row’s problem is not so much with the festival, but with contemporary art itself. Considering what a mixed bag the genre can be, it would be extremely difficult for PICA to engender more excitement about TBA than it already does. It depends on how adventurous a Portlander is feeling at any given moment, and what they happen to witness.
For instance, if I walked in off the street to see tEEth’s inaugural TBA performance, you can bet that I would have never gone out of my way to see another show. However, if my first show had been the amazing Peaches and Herb performance, I would have been jogging to the box office to see what else I could see.
I’ve been covering the festival for one media outlet or another for the last six years and I can say I’ve seen PICA really reach out to the community to draw them in. Remember the high flying video/dance/acrobatics of STREB’s Wild Blue Yonder in Pioneer Courthouse square? If that wasn’t populist and accessible, then I don’t know what it is.
And TBA has done many events like that. They have used public spaces for free performances, revitalized downtrodden urban areas with the Works, and have made an effort to reach out to the public. If Row feels the festival has a low attendance, then maybe he should look at the way we educate people in the arts.
The arts aren’t doing that well? I’d like to say part of that problem is that more children are exposed to the Blazers than they are to ballet… much less contemporary art.
It really doesn’t contribute to the argument either way, but the Blazers’ standing room only capacity is 20,580, not 25,000 (source: http://www.rosequarter.com/RoseQuarter/Fun…).