Remember back when The Simpsons would put the burn on modern culture… and on a regular basis? Well, when Springfield gets its own Apple store, the “burn” burns so brightly I may never look at my iPhone the same way again. So funny… so sad… so true!

https://youtube.com/watch?v=kkTMeczyHtE%26hl%3Den%26fs%3D1

Bang bang, choo-choo train, let me see you shake that thang. Wm. Steven Humphrey is the editor-in-chief of the Portland Mercury and has held the job since 2000. (So don’t get any funny ideas.)