- Greg Bigoni
This week in the news section, I looked into TriMet’s Plan B now that its $125 million levy failed.
Maybe they should take a cue from Chicago’s public transit agency, which is planning to dig itself out of a budget hole by selling the naming rights to just about everything it owns, including stations, rail lines, bus routes, and even its own logo.
The plan was prompted by Apple donating $3.9 million to refurbish a run-down rail station near one of its new stores, but asking that in exchange the station be dubbed the “Apple Red Line” stop. Chicago says it will sell naming rights to the highest bidder, but will avoid names that are “in poor taste” or at all questionable. Fat Cobra Yellow Line stop, maybe?
Despite the tough economic times, TriMet has shown an aversion to more ads in rider space. The transit agency will make $4.8 million this year from ad sales, even after replacing some ads inside buses with poetry.
(via GOOD)
I cannot wait for the “Official 4-Loko Bus Route” running on Division.
Oh is that how 39th Street became César Estrada Chávez. I wonder how big the sponsorship (AKA campaign contribution) was for that rename. I am already getting GSP instructions and packages from Asia addressed César Estrada Chávez. When are we going to shorten it to CEC Blvd.
Rosy, did you really just hijack this thread to whine about the Cesar Chavez Blvd rename?!
Where were you a year ago, and why can’t you let it go?
Graham,
You’re right, that line is already the unofficial drunk route. Four Loko should see it as a prime opportunity!
I’ve seen some crazy drunk-ass shizz happen on the 4 fo sho.
Take the “7 & 7” bus down Halsey!
Just do it.
I would like to take a streetcar named Desire in Portland. (Are there any companies called Desire?)