Blogs are known for giving logo makeovers a hard time—The Gap is the most recent example of this, although the Sci-Fi Network’s SyFy rebranding was rightfully excoriated not so long ago, too—but we should all take a moment to admire Comedy Central’s new logo:

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It’s clean, it’s smart, it’s a play on the copyright symbol, and it hints at comedy without being wacky. The old logo was exactly what you’d expect out of a bad comedy club, the new logo is perfect.

11 replies on “This Is How You Update a Logo”

  1. Are you trolling? This is just as bad as the Gap logo, and that Tropicana orange juice makeover a while back. When I think ‘comedy,’ I don’t think ‘stark black/white minimalism.’

  4. It’s a pretty canny redesign, in my opinion. It works; having it so slick and clean and flipping the type on the second word makes it look like someone in layout was pulling a prank. The concentric c’s in the graphic part is a real clever take on the copyright symbol. Moreover, whereas the Gap logo sealed its fate by being created in Helvetica and having a gradient making it all look like WordArt form msWord, the font here – Gotham, if I’m not mistaken – is a stylish current font that has legs. It won’t get old all of a sudden. The old logo DOES, in comparison, look like a bad comedy club logo.

    Paul made a good call here. CC did not waste their money redesigning.

  7. Yikes. It is pretty close to the Creative commons/copyleft logo. But then again, the copyleft folks will probably let them use it, cause they wouldn’t copyright their logo.

  8. The Sci-Fi Channel became Syfy, so Comedy Central should become Coce, and do an, ah, homage to the classic Coca-Cola logo.

    I’m not really digging the logo. It’s OK for a corporation, perhaps–it seems cold to me. The upside-down CENTRAL is momentarily humorous, but then annoying, (like much of the channel’s programming). I’d rate this only slighty above the Willy Week’s minced swastikas logo.

  9. I have a strong fondness for the previous ComCen logo. I know it looks like a comedy club logo… but it has character and HISTORY. It’s been there for decades (almost).

    This new one looks lifeless and – just like the previous one – generic.

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