The Design Issue
Design Week Is Back. Here's Your Game Plan.
How to Design Week
An Illustrated Introduction to Design Week Portland
Portland(s) of Tomorrow in Futurelandia
What Will the City Look Like in 50, 100, 200 Years?
Equity and Aesthetics Should Mix
Historian Reiko Hillyer Talks Density, Affordable Housing, and Equal Access to Public Space
Kevin Cavenaugh's Art of Risk
The Guerrilla Development Owner on Bringing Thoughtfulness, Creativity, and Risk into Portland Development
Design Week Portland: A User's Guide
Our Picks for Every Day of the Festival
Feeling the Overview Effect
Composer Tylor Neist Replicates an Astronaut's Return to Earth
The Central Eastside's Vanishing Borders
Diving into the Future of One of Portland's Most Rapidly Changing Areas
AKQA + New Avenues for Youth = A Very Different Pigeon
At-Risk Youth Partner with Digital Design Firm to Create New Fashion Brand
Crystal Beasley's Data-Driven Antidote to Fast Fashion
Her Portland-Based Company Is Finally Making a Goddamn Pair of Pants That Fits
Local Champion Cartoonists on Best Practices in Beer Bottle Design
Plus, How to Design a Brewery!
A Master Class in Wedding Calligraphy and Hand-Lettered Logos
Precious Bugarin and Bryn Chernoff Will Help You Make Your Own Font!
Essential Real Talk for Creative Freelancers
The Overshare: PDX Podcast Covers the Design Life—No Unicorns or Butterflies Allowed
Chelsea Peil's Ways of Looking at a Leaf
The Design Consultant on Visualizing the Shift Toward a Waste-Free Economy
IF YOU CAN'T draw letters, can you really draw? And if you don't have a personal brand, do you really exist? The fact that I had to ask these questions at all makes the case for "More Than a Pretty (Type) Face: Professional Practice and Techniques for Hand-Lettered Logo Design," a three-hour Design Week workshop offered by Precious Bugarin and Bryn Chernoff.
"There's a clear trend in branding and advertising toward hand-lettered work, which is why Precious and I decided to tackle it together in this workshop," says Chernoff. The emphasis on typography in design that emerged a few years back has fused and melded with interest in handmade artisanal goods in every other part of society, and now you basically have to be good at hand-lettering if you're in the graphic-design world. With this in mind, Bugarin and Chernoff want to arm workshop attendees with the skills to garner respect and attention in the industry.
Using the hand-lettering techniques you'll learn in the workshop—Chernoff has a background in calligraphy and lots of experience making killer wedding invitations—you'll set to work on logo design. Bugarin plans to provide a lesson on the history of logo design and lead participants in brainstorming exercises that will help them build and design logos for themselves or a particular project. Bugarin, who also has extensive wedding invitation experience (maybe you want to hand-letter your wedding logo in this class?), started her own design studio in Portland 15 years ago and also teaches at Portland State University and Portland Community College.
"We're hopeful it can serve a wide variety of folks: those approaching a branding project for their business, designers looking to expand their range of work, and anyone curious about either branding or calligraphy," says Chernoff. "We're excited to work with people coming from all different points of reference and experience." The workshop would be particularly useful for newcomers or designers looking to build a career, but unsure of where to start. Start with a logo! Think about why they're important and what they mean, and then think about how to draw one with your own clumsy hands.
PSU Art Building, 2000 SW 5th, Wed April 20, noon, $65
