I’m not sure what to say about this other than, “Oh.” Apparently it’s part of a national ad campaign, not just regional. You may have seen it on The Twenty before a movie. I’d heard about it, but it’s darker than I expected it to be. Anyhow, I thought PDX should see it and know that the advertising world is linking Portland to an “urban savage” motif. You know, just FYI. It’s good to know what people’s motifs are.
Marjorie Skinner is the Portland Mercury's Managing Editor, author of the weekly Sold Out column chronicling the area's independent fashion and retail industry, and a frequent contributor to the film and... More by Marjorie Skinner
I love that pioneers=Levi’s. The ultimate implosion of the hipster aesthetic. Although the hipster aesthetic always was about implosion: Can ironic irony fly? It can sell…I know that much…
Irony aside, running through forests and fields with sticks ablaze sure is safe.
Using Whitman to sell Jeans makes my stomach turn. Gross…
Add this to my giant list of examples of Portland’s “free flowing, DIY aesthetic” being coopted into a bougie marketing schtick for transnational capital.
that sounds like the most obnoxious fucking list ever
That’s everything I love about American advertising. Specially when it’s rooted in something real.
What exactly is real about this ad? In fact, that’s the only thing that creeps me out about it, its utter fakeyness. It wallows in entitlement. Which is such a pisser of a contrast with Whitman, who took nothing for granted.