What do you know about Japan? Let’s see: the food is the bomb, anime, awesomely fucked up game shows, Harajuku, used underwear in vending machines–but did you know that more than 20 percent of Japan’s population is over the age of 65? They’re also oddly practical, in a roundabout sort of way. That’s why they are preparing now for the oncoming surge of the adult diaper market by glamorizing them with an adult diaper fashion show, and if you believe the translation of a German article posted a couple years ago on Diaper Blog (what?), Thursday’s show wasn’t the first. Highlights from the article:

Before the models took over, players at the theater in downtown Tokyo acted out skits instructing viewers how to tell when elderly loved ones need diapers, how to convince them to put them on and how to properly use them.

In one skit, an elderly man shook his head in dismay after his wife pointed out that he wet the bed overnight again.

“Ah, maybe the loose-fitting diapers I use during the day aren’t good to use at night,” he concluded, leading to a discussion about well-padded nappies made especially for nighttime use.

and:

Nursing home caretakers Mitsuru and Aya Habuka watched with rapt attention, exclaiming when diaper models they hadn’t seen before were displayed on stage.

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They all kind of look the same to me…

Marjorie Skinner is the Portland Mercury's Managing Editor, author of the weekly Sold Out column chronicling the area's independent fashion and retail industry, and a frequent contributor to the film and...