
AJ Waters found skateboarding as a 12-year-old living in rural Illinois, after happening upon the X Games on television.
โI saw it and was just like, โThat is amazing, and I am obsessed,โโ Waters tells the Mercury on a recent Wednesday morning while sitting on a couch at Stronger Skatepark, the indoor skatepark they own in Milwaukie, before the business opened for the day. Stacks of brightly colored skateboards, pads, and helmets hang on the wall behind them.
โI was completely hookedโit became my entire life for years,โ Waters continues, their voice echoing in the large, airy space. โThat was all I wanted to do.โ
Waters opened Stronger Skatepark in April of 2019, with the โdesire to make a space that felt more welcoming to everyone on the outskirts of skateboarding, because I had been that way.โ
โI was assigned female at birth, so everyone saw me as someone different, and I wasnโt always included,โ adds Waters, who transitioned as an adult. โI had to make my own space. No one was doing it for me.โ
Less than a year after opening, Stronger Skatepark was forced to shut down because of the COVID-19 pandemic. Today, the skatepark remains in businessโit celebrated its two-year anniversary last weekendโand is poised to expand. Waters credits the parkโs survival to community support, and a team of hardworking employees, including general manager Jamie Brown.
โWe made it through by the skin of our teeth and some debt,โ Waters says, โbut we made it.โ
But the pandemic was hardly the first challenge Waters encountered in opening and running the skatepark.
“Itโs really calming to have the asphalt vibrating, and wheels going back and forth on a half-pipe. I would wake up and crave thatโI had to go outside and roll around.โ
Waters moved to Portland in 2012, long after the Illinois skateboarding scene theyโd loved as a kid had frayed into nothing. They were surprised and delighted to find a still-vibrant skateboard culture in Portland, and soon started coaching with the Portland chapter of Skate Like a Girl, an organization that promotes gender diversity among youth skateboarders. Others in the organization wanted to start hosting a skateboarding conference, like one they traveled to in Seattleโbut Waters realized there wasnโt a beginner-friendly, indoor skatepark in the Portland area they could use for it.
โWe could have done it in an outdoor park, but weโd be dealing with the weather, and the public would be thereโitโd just be really difficult to do,โ Waters says. โThen I was like โWhy donโt we have a good place?โโ
Waters had dreamed of owning a skatepark and skateboard shop as a kid. They didnโt have any formal business experience, but theyโd grown up in their family-owned pizza restaurant, and had helped found a church back in Illinois, โwhich honestly is pretty similar to starting a business,โ Waters says.
Five years passed between that seed of an idea for an indoor skateparkโone that would put inclusivity at its coreโto actually opening Stronger Skatepark in 2019. During that time, Waters leaned on their friends who had opened small businesses for practical wisdom, answering questions like, โHow do you get insurance? How do you hire employees? How do you do taxes?โ But the biggest obstacle was tracking down a location for the park.
Finding a location for an indoor skatepark is a uniquely difficult task. It has to be large, like a warehouse, but equipped with sprinklers and permitted as a customer-facing business. On top of that, rent for such a large space in the Portland area can be prohibitively expensive. Waters widened their search to include Clackamas County when they realized the permitting process there was less onerous than in Multnomah, and finally found a location on King Road in Milwaukie, nestled in a strip mall next to a bottle drop, that fit the bill.
โFinding this place was a miracle,” Waters says.
After opening in 2019, Stronger Skatepark quickly gained a reputation for being accessible for beginners, and encouraging folks who ordinarily might be shut out of skating. Waters made arrangements for a kid who uses a wheelchair to skate while sitting down on a skateboard, and the park makes appointments for kids on the autism spectrum to come skate before opening hours, when thereโs less noise and fewer people around that might make focusing difficult. Waters wants to offer skateboarding as a refuge for kids, the way it was growing up for them.
โI was undiagnosed autistic at the time [I started skateboarding], and almost certainly depressed,โ they say. โI was pretty much a loner, and this is something I could do on my ownโฆ And the actual physical movement of skateboarding fulfilled a lot of sensory needs. Itโs really calming to have the asphalt vibrating, and wheels going back and forth on a half-pipe. I would wake up and crave thatโI had to go outside and roll around.โ
After opening, the skatepark attracted a lot of families with kids, young adults, and teens who would buy day passes during the weekend and come in and out of the shop in packs, leaving to grab pizza and ice cream before coming back for more skating. But even as Waters started to find success with the business, they still had something nagging at them: They realized they were transgender soon after opening the skatepark, and spent most of the first year it was open still halfway in the closet.
โI was like, โHoly shit, now what?โ Waters remembers. โโI just met thousands of people and told them this is a woman-owned skatepark, and my name is this, and now I have to do that all again, but come out as trans? I canโt do that.โโ
Waters finally came out in a video posted to Stronger Skateparkโs social media pages, and felt relief when they started hearing their proper name and pronouns at work.
โI spent months sitting here feeling like I was playing two parts,โ they say. โNow Iโm on the other side, Iโm out at least, and itโs much easier than the first year that we were open.โ
โThat second closure was so much harder than the first.โ
All seemed to be going well when the skatepark closed for a couple days in early March 2020 to add some improvements to its skate ramps. But then the COVID-19 pandemic came to Oregon, and what was supposed to be a two-day closure ended up lasting several months. The parkโs one-year anniversary party was held on Zoom.
The closure hit Stronger Skatepark hard, but it skated by on cash donations from customers, business grants, and a booming demand for skating merchandise as Oregonians turned to outdoor activities as a pandemic-safe pastime.
โFor most of April and May [last year], I was driving all over Portland doing deliveries,โ Waters says. โThe sales for sporting goods were way up, and I had sporting goods.โ
The park reopened in June as Oregon COVID cases declined last summer, but then was forced to shutter again in November when the winter spike began. What Governor Kate Brown originally framed as a two-week โpauseโ for businesses ended up lasting until January in the Portland area. There wasn’t as much grant funding for businesses during that second closure, and struggling community members weren’t as able to help support local spots like Stronger Skatepark.
โThat second closure was so much harder than the first,โ Waters says. โThe state was just like, โHey, time to close again.โ I also want to be safe and I think that was the right choice, but it was so hard because the community just didnโt come out and give us money the second time we closed.โ
But the business survived, and opened back up in January with COVID-safe protocol itโs still using: A strict mask policy, and only 10 skaters allowed in during each two-hour-long session.
โAt the outdoor skateparks, most people arenโt wearing masks,โ Waters says. โWeโre trying to be as safe as we can, and people definitely appreciate that.โ
The lease recently became available for the space next-door to Stronger Skatepark, and Waters jumped at the chance to expand their skating area. Theyโre also looking forward to welcoming kids to the parkโs skateboarding day camps this summerโcontinuing their mission to create a skatepark where everyone feels welcome, and learning is encouraged.
โThatโs really important to me, to be able to get more people to try it,โ they say. โYou never know who is going to click with it and love it. This could be their thing, and it could bring them as much joy as it brings me.โ
