Sorry kids, it’ll never officially be called “the Rose Garden” ever again. I mean, you can call it that— knock yourself out. But unless you have $40M to hand over to Paul Allen, it’s going to be named after some big dumb corporate behemoth until the day they tear it down, Moda or no Moda.
Furthermore, you don’t get to choose which “soulless” mega-corp buys it. Let’s look around the league and see what the future has in store for us:
Staples Center
Sleep Train Arena
Smoothie King Center
KFC Yum! Center
and so on…
Maybe Chick-fil-A will snatch it up? Wouldn’t that be precious. I can’t wait to hear the cries and moans of the Trailblazers Army when that deal goes down.

We just need a 95% tax on naming rights for buildings. Then either they will stop naming them after corporations or we will get some of our money back from Paulson.
Maybe some smaller companies could team up to snag naming rights. Radio Taxi Dancing Bare Naked Juice Arena?
Who cares? It’s a private business selling the naming rights. It’s not like it’s the Moda Center Multnomah County Courthouse.
Air BnB-Uberdome should go over well.
Had they just called it The Choda Center, I don’t think anyone would’ve been upset with the name change.
Demondog, didn’t the citizens pay to have that thing built?
Pfft–you’re probably one of those people that calls SE 39th by that other name
Center For Taxpayers Who Can’t Read Right and Who Want to Blow Money On A Worthless Second Tier Brand (Blazers!) Things Center.