Box Office Mojo has the full rundown of this weekend’s box office. It’s moderately suicide-inducing. The best part is the critique of the ad campaign for The Switch:

The comedy featuring Jennifer Aniston and Jason Bateman had a largely nondescript advertising campaign, as if the marketers tried to hide the movie’s potentially unappealing premise of a man switching the semen in a woman’s artificial insemination with his own.

Yeah. In retrospect, maybe they should’ve played up the insemirape angle.

With honor and distinction, Erik Henriksen served as the executive editor of the Portland Mercury from 2004 to 2020. He can now be found at henriksenactual.com.