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Maybe it’s just bad timing.
It’s almost too easy to pin the sudden shift in Mayor Ted Wheeler’s communications strategy on Eileen Park, the former KOIN reporter recently hired to lead Wheeler’s communications department.
Perhaps Wheeler was just waiting for a new communications director to help him unleash a new social media strategy—one that’s both reactionary and petty.
Two weeks after Park’s hire, we saw the first red flag. It came from Wheeler’s Twitter on Election Day:
