Ideally there will be a time when shopping according to a general
standard of ethics requires little research and effort on the part of
the consumer. But for a few local exceptions (stores that specialize in
locally produced clothing, for instance), it’s rare to be able to walk
into a store that’s done the work for you—where the proprietors
have sussed out each line’s story and chosen to carry only those that
prove to be socially responsible as well as aesthetically
appealing.
Olio United (1028 SE Water) is a new store with just such a
plan. Walking in, the establishment doesn’t hit you over the head with
its moral purpose, but rather strikes as a likeable mélange of
men’s, women’s, and children’s clothing, as well as housewares and
paper products. And while everything is researched, the store’s
attitude seems to be less about preachiness and more about the desire
to connect people to products that have a story. And these stories are
usually about people who are navigating a business in times when it’s
increasingly difficult to do so without causing harm.
Most of the lines are small, though you’ll see familiar names, like
Loomstate, a longstanding veteran of the eco-fashion movement.
Others include Ivana Helsinki, and Toms
Shoes—simple, moderately priced unisex slip-ons inspired by
traditional Argentinean footwear, every purchase of which the company
has pledged to match with a donated pair to a child in need. You’ll
also find Melissa Night shoes, beautiful bags by Ashley
Watson made from repurposed leather jackets, and a wealth of
interesting pieces for your home, from journals to a chair made from
salvaged cowhide.
While not all of Olio United’s merchandise is new to Portland, its
something-for-everyone hipness makes it an essential destination that
you might come to for the ethics, but stay for the design.
Sussing it out: marjorie@portlandmercury.com