My, what a sustainable logo! Credit: facebook.com
My, what a sustainable logo!

Soon, Facebookers will find their Farmville or Words With Friends relays up against a new competitor: Energy Consumption App! Okay, so it doesn’t have a name yet, but I’m sure it’ll be catchier. Facebook, in collaboration with energy resources Opower and NRDC, will launch a new application allowing friends to compete over their energy consumption. The less energy consumed around the house, the higher score.

First off, let’s acknowledge the glaring irony here. Facebook usage = energy consumption. The true champion of this challenge wouldn’t even use the Internet.

Then again, Facebook is everything (or close) to millions of people, making it the ideal platform for any message to go viral. If it takes a Facebook app to nudge energy devourers in the right direction, then more power to it. Or less power, energy-wise.

Think this will catch on, or is it a mere attempt for Facebook to jump on a popular trend?

Alex Zielinski is a former News Editor for the Portland Mercury. She's here to tell stories about economic inequities, cops, civil rights, and weird city politics that you should probably be paying attention...

2 replies on “Facebook, Greenwashed?”

  1. You are clueless on this. O-Power is leveraging FB because it is the platform at hand. If the Merc was offering an energy app, you would be a distant follower.

    Yes FB needs to get off Boardman, but you are welcome to disclose how green your hosting is.

    (and fix your page load times)

  2. The only time pages load fast is during Smirks turn on the generator bike. I miss the dogs on hamster wheel server power system at the old office.

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