I recently produced an event—of which the Portland Mercury was a media partner—called Toke Talks. And while I used the magic that is social media (#pleasecometomyeventorIwilldie), I also recognize that not every single person with an interest in cannabis is on Facebook or Instagram. Some people still get their information through old-fashioned analog channels. And few things are as analog as pole-postering.
It had been a while since I’d done it, but I grabbed a stack of 500 11- by 17-inch posters, two boxes of staples, and an industrial staple gun, and hit the mean streets of Portland. I did this for three days, and my Fitbit (shut up, it was a gift) calculated that I had walked nearly 40 miles in that time.
Good for me, but hauling a 20-plus pound bag around for that long resulted in aggravated murder on my back and legs. I’ve never had back pain that made every step a new stereophonic experience in agony. To say I was hobbling would be an understatement. I vaped a combo of strains, but wasn’t getting much in the way of relief. (High? Yes, I was getting high.)
So it reframes the term “fortuitous timing” that one day into my excursion in Painville, I had a package delivered by the good people at Leif Goods (formerly Leif Medicinals) with two new products under their new brand, Physic, bearing the oh-so-Northwestern names Field Balm and Wood Balm.
